Sunday, June 27, 2010

Should you outsource your social media? | Driving Traffic

Ok, I just found the perfect new employee for you.

He/she has no college degree, spends 75% of their day on social media sites (Facebook, Twitter, Blogs, etc.), and demands to work from home.  Oh and they want you to pay them to Facebook and Tweet all day.  Do you have any opening for them?

Well, you should!

It’s definitely a unique age we live in where the kind of potential employee I just described has a bright future in social marketing.  In fact, in all likelihood they could be the next vital cog in your company’s success machine.

How, you ask?

Marketing Sherpa just released a new report that shows an increasing trend in companies that outsource their Social Marketing Responsibilities.

It’s probably not the first thing that comes to mind when you hear ‘outsourcing’, but it’s brilliant. Social Marketing can seriously boost the brand and success of your company.  I mean, without Social Marketing, a lot of companies can’t even get their feet off the ground.

So finding someone with a love and knack for Social Media is a great opportunity for you to take your social marketing to the next level.

Heck, it will probably save you a few bucks too. The article I referenced for this post suggests hiring someone internal to do the job.  But why would you when you can hire a specialist to do it for between $500 and $1000 a week. (FYI: that’s a deal)

In fact, I have a friend who’s working the other side of that deal…getting paid $500 – $1000 a month to manage social media for local businesses. It’s a pretty sweet deal for her. She gets to make 6-figures a year with just a few clients and gets to play on Facebook and Twitter every day.

If you’re into social media, maybe you should consider a career change. :)

So what do you think?  Would you trust someone to run your social media accounts?

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